Can’t Sell Today
Marketer January 15th, 2010
A little chuckle for the holidays…
Can’t sell in January. Between the terrible weather and everyone coming back from vacation, how can you expect someone to focus on buying now? I’ll pound the pavement next month.
Can’t sell in February. More snow and more vacation. Way to go, Washington and Lincoln; thanks for President’s Day! It’s such a short month. No one can make a decision in such a short month. Next month is going to be better.
Can’t sell in March. No one is going to make a decision on this with more holidays around the corner. Good time to shop for summer clothes. I’ll just borrow money because I’ll make huge commissions later to pay it back.
Can’t sell in April. Who wants to focus on buying with Spring in the air? And hey, my kid’s birthday is this month. I’m sure my prospects are working on their taxes anyway. Next month will be better for sure.
Can’t sell in May. Great weather in May, and I hear that my prospect may be thinking about being acquired. No problem. I’ll look for better ones next month. There’s tons of opportunity out there.
Can’t sell in June. Kids are getting out of school. Wow! I almost forgot Flag Day. No one buys in this weather. Besides, July is a better month for sales anyway.
Can’t sell in July. Great time of year to be at the beach and enjoying the outdoors. I think all of my contacts are on vacation…together! Nope, can’t sell this month.
Can’t sell in August. Too hot! Besides, I’m taking my vacation. They probably are taking theirs too. No selling to be done now. Next month, for sure.
Can’t sell in September. Between the three-day Labor Day weekend and a new fiscal year kicking in, no one is buying anything. I’m feeling good about next month.
Can’t sell in October. Columbus’ birthday; what should I get him this year? I almost forgot Halloween! I’m going to focus on selling hard over the next two months. I’ll finish the year strong.
Can’t sell in November. Thanksgiving, ya know. Very short month. I don’t think any of my contacts have their budget yet. Can’t buy without a budget. Man, December is going to rock!
Can’t sell in December. Everyone is on vacation in December. I know I am! Who can focus on buying with the end of the year so close? What should I do for Festivus this year?
Oh well, maybe next year will be better for sales. Luckily, no one is buying anything from anyone this year.
Lee B. Salz is a sales management strategist who specializes in helping companies build scalable, high-performance sales organizations through hiring the right sales people, on-boarding them effectively and efficiently, and aligning their sales activity with business objectives using his sales architecture® methodology. He is the President of Sales Architects, the C.E.O. of Business Expert Webinars and author of “Soar Despite Your Dodo Sales Manager.” Lee is a columnist and member of the Editorial Advisory Board of Sales and Marketing Management Magazine. Look for Lee’s new book in 2010 titled, “The Sales Marriage” where he shares the secrets to identifying, hiring, and on-boarding the right sales people. He is a results-driven sales management consultant and a passionate, dynamic speaker. Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.
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